MKT 578 Week 4 DQ3

This pack of MKT 578 Week 4 DQ3 comprises:

What public relations approach should a company use to respond to problems resulting from product recalls, product failures, product safety and liability, and so forth? What can be done to mitigate the effect of negative publicity? Provide at least one current (within the last year) real-world example.

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    MKT 578 Week 4


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