MKT 578 Week 4 Individual Assignment Ethical and Legal Issues Paper

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Resources: The Practice of Public Relations

Use available outside research sources from the library and the web to select a company, organization, or government entity that has had to use public relations to address a serious problem or crisis that emerged unexpectedly. The events described should have occurred within the past 10 years.

Identify two public relations messages and two public relations practices that were used to address the crisis.

Write a paper of 1,050 to 1,400 words evaluating the legality and ethicality of the public relations messages and practices that you identified.

Critique the organization

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