MKT-646-3297

Imagine you lead the marketing team for a U.S. company that manufactures personal care items (such as shampoo). The company is going international, and you must prepare marketing strategies for two non-Western countries. How would you change your marketing platform to reach out to these market segments? What factors would you consider to further segment your markets?  

• If your last name begins with S-Z, you will be preparing a marketing strategy for bandages