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Watch the video case study: link to the case study video and the case study discussion will be below.

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment. 

Write a less than 500 word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  • Explain what the specific key environmental forces are that created an opportunity for your company.
  • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.
  • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.
  • Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
  • Analyze what lessons you might learn from the Geek Squad case study.

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines. 

Note: the word count does not have to be exact but it has to be complete, clear and precise, and or straight to the point.  

Video Link: http://highered.mheducation.com/sites/0077861035/student_view0/chapter3/video_cases.html

Case Study Discussion:is an attachment

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