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MKT301 Principles of Marketing Branding Entrepreneurship and Small Business Applications Case Assignment Brands from a Consumer Perspective Using the module’s readings and at least one article publi

MKT301 Principles of Marketing 

Branding Entrepreneurship and Small Business Applications 

Case Assignment

Brands from a Consumer Perspective

Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research brands.

Brand Research

  • Identify one well-known brand and research why consumers are drawn to it. Describe a major competitor of the brand and compare the two brands in terms of positioning.
    • Are they positioned differently?
    • What are the points of differentiation? (1 page) Research Required.

Case 4 Resources

The importance of branding as a marketing tool: 4 reasons why branding is so important (2022) Brand Marketing: What It Is + How to Create your Brand Marketing Strategy (2022)5 Strategies to Create Brand Loyalty (2022) Brand Loyalty (2022) Elements of Brand (2022) Brand Equity (2022) Brand Positioning and Alignment (2022) Brand Development Strategies (2022) 

Please use the attached Template for the assignment.

Please see attached file for assignment details. 

Thank you 

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