MKT421 Strategy and Postioning Analysis for MAC Cosmetics

Complete the following assignment using the "Strategy and Positioning Analysis" template for the cosmetic firm "MAC" in-store makeup service.

Develop a 750-word analysis explaining the following headings:

• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
  • Your organization's product/service
  • Your target market
  • How your product solves the target market's needs
  • What makes your organization different from its competition

Include at least two sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.  

Format your assignment consistent with APA guidelines.