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MKTG 310 Week 5 dq2
This file of MKTG 310 Week 5 dq2 includes:
Flowers are considered to be appropriate gifts for women for many occasions, yet generally are not given to men unless it is a sympathy or illness situation. Assume that you have just been appointed marketing manager for FTD or Flowers.com. What would be some of the activities you might propose to increase flower giving to men?