MKTG 420 Week 6 DQ 1 Ethical Dilemma 1
This paper of MKTG 420 Week 6 DQ 1 Ethical Dilemma 1 covers the next issue:
You recently received a promotion to district sales manager. You are eager to show your leadership ability and ready to implement a strategy to make your company successful. Your boss has come to you to explain a new selling strategy that he would like to see you implement. It involves having your salespeople be a little more aggressive with their customers. Essentially, he would like them to oversell their customers.
For instance, a salesperson should attempt to convince a customer that he needs an $8,000 copier, even if a $4,000 copier would satisfy his needs. Your boss explains that customers will still be receiving what they need. Albeit perhaps a little more, and the company will reap greater profits, resulting in larger bonuses for your salespeople. What would you do and why? What are the advantages and disadvantages of such a strategy? Is this good for long-term growth?