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Mobily SWOT Analysis Etihad Etisalat Company engages in the provision of mobile phone and internet services. It establishes and operates mobile...
Mobily SWOT Analysis
Etihad Etisalat Company engages in the provision of mobile phone and internet services. It establishes and operates mobile wireless telecommunication and fiber optics networks. The company also installs and operates telephone networks terminals, and communication unit systems in Saudi Arabia. It operates through the following business divisions: Personal, Business, and Carriers. The companywas founded on August 10, 2004 and is headquartered in Riyadh, Saudi Arabia. Mobily, a telecommunication company, was established by Etihad Etisalat to provide telecommunication services in Saudi Arabia. It entered the telecommunication market in Saudi Arabia with a hefty license fee. Mobily faced many problems internally and externally. You are required to develop SWOT analysis for Mobily to identify its market position among competitors then state your recommendation for the company.