Modern Maturity magazine is a publication that is sent to all CARP members who by definition have to be at least 50 years old to become members.

Modern Maturity magazine is a publication that is sent to all CARP members who by definition have to be at least 50 years old to become members. The market segment for Modern Maturity magazine was defined by _____.

Select one:

a. demographic characteristics

b. usage patterns

c. behaviouristics

d. psychographic characteristics

e. usage rates