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Module 3 - CaseBranding & Online MarketingCase AssignmentYour assignment is to write a 4- to 5-page scholarly position essay in which you assess the value of branding in health care. Specifically, und

Module 3 - Case

Branding & Online Marketing

Case Assignment

Your assignment is to write a 4- to 5-page scholarly position essay in which you assess the value of branding in health care. Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding?

1.    Can the use of branding have unexpected negative consequences? Explain in detail.

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