Mojo Marinade, a popular restaurant, creates history by becoming the world's first restaurant to use lab-grown meat in its dishes.

Mojo Marinade, a popular restaurant, creates history by becoming the world's first restaurant to use lab-grown meat in its dishes. It charges exorbitant prices for its dishes to communicate its exclusivity to customers. Over time, Mojo Marinade keeps reducing the prices of its dishes and attracts customers from different market segments. Which of the following pricing objectives does this scenario illustrate?