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Mont h 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 X=Advertisin g cost (in thousands) $68.93 72.62 79.58 58.67 69.18 70.14 83.37 68.88 82.99...
A CEO of a large pharmaceutical company is evaluating whether to place more money in next year's budget for television advertising for XBC, a new drug for controlling asthma. The cost of advertising is always an important consideration in the phase I roll-out of a new drug. He asks whether there is a strong relationship between the number of orders received and the amount of money spent on television advertising for drugs. The regression equation is:
A. Orders = 1.401 + 0.043 * Advertising
B. Advertising = 8.072 = 36.214 * Orders
C. Orders = 1.516 + 1.042 * Advertising
D. Orders = 0.042 + 1.516 * Advertising