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Motorcycles make noise, right?
Motorcycles make noise, right? They did until Zero Motorcycles rolled out its new electric models, including one designed to revolutionize urban commuting. It has just a barely audible hum that is lost in the background noise of commuter traffic. Able to reach speeds of 88 miles per hour and is capable of exceeding 100 miles on a single battery charge. Since the Zero S relies on electricity for power instead of fossil fuels, its emissions are—you guessed it—zero. The power pack recharges in less than four hours when plugged into a standard household outlet, which means that owners can easily recharge overnight or while at work, if necessary. "Our goal from the beginning was to engineer a high performance electric urban street motorcycle that would change the face of the industry. The Zero S is a revolutionary motorcycle that is designed to tackle any city street, hill, or obstacle," Saiki [the managing director of Zero Motorcycles] says. "The innovation behind the Zero S is a high-performance motorcycle that also happens to be fully electric and green. The fact that it's electric means not having to get gas and reduced maintenance." That's some- thing different. (Adapted: Management: a practical introduction by Bateman M (eds), 2015)
Required
(i) Describe briefly Michael Porter's generic strategies and discuss Zero Motorcycles' business strategy. Provide evidence from the case to support your answer.
(ii) Describe two (02) disadvantages of being a "first mover" (the first service or product in the market) by Zero Motorcycles in this market.
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