Mr. Woodman, CEO of GoPro Inc., and his executive team are aware of your skills in strategic analysis. They are asking you to help them assess the situation and to recommend a competitive strategy for

Mr. Woodman, CEO of GoPro Inc., and his executive team are aware of your skills in strategic analysis. They are asking you to help them assess the situation and to recommend a competitive strategy for

Mr. Woodman, CEO of GoPro Inc., and his executive team are aware of your skills in

strategic analysis. They are asking you to help them assess the situation and to recommend a

competitive strategy for the company for the next five years. Please prepare an OUTLINE

report for them giving your assessment of the operational situation and your recommendations,

considering both strategy formulation and implementation issues.

In addition of these instructions, please strictly follow the “Structure of Case Analysis Report” enclosed in the end of this document for specific sections

and exhibits to include in your case analysis report. Within the case, possible issues, questions,

opinions, and even courses of action may have been provided. You may choose to use them

or not based on your own judgment. Creative analysis and unique initiatives, however, are

highly valued. Keep in mind that your task is to conduct strategic analysis for the company

following the provided guidelines, not to resolve a particular issue raised in the case (e.g., a

particular innovation project), even though they might be highly relevant to your analysis.

Case Specifications

The paper (excluding all exhibits and title pages) must be printed on a maximum of

three pages (physical pages) in single-space with 12-point Times New Roman font and oneinch

(2.54cm) margins on all sides. No text beyond the three pages will be taken into

consideration for the grading purpose. The body text of the paper should all be presented in

bullet points format only, no lengthy sentences (over two lines) and/or paragraphs are accepted

(subject to 5% penalty otherwise). The sub-points belonging to a major bullet point, if you use

this format, can be put in a smaller 11- point font. Please use the same section headings as given

in the “Structure of Case Analysis Report”; do NOT create other headings. Papers

that grossly violate guidelines will receive a failing grade or serious penalty at the instructor’s

discretion.

External Research

You are not required to conduct any further external research on the company and its

industries. Search for or use of any information or data regarding this company and its industries

after the time of the case (December 2018) will be subject to hind-sight bias and will be

considered a violation of university policy on Academic Integrity. Be sure to provide references

on a separate page for any search before the time of the case and attach this page at the end of the

paper. This page may contain only references and can be in addition to the text-pages and

exhibits.

I WILL PROVIDE THE CASE, PAPER STRUCTURE AND SOME EXTRA FINANCIAL INFORMATION. SOME FINANCIAL ANALYSIS IS ALSO REQUIRED.