MRKT 310

determine whether or not you would choose the mall or a stand-alone market place for the site location for the new Perfumeria retail store. Support your decision within information from the textbook.

• Imagine you wish to establish a Perfumeria retail store in your hometown. Analyze consumer characteristics in relation to retail marketing strategy for site selection (e.g., criteria for site selection) and marketing factors that would be critical to you in your efforts. Consider customers’ needs versus wants, and focus specifically on the manner in which you would make the site selection. Provide a rationale for your response.