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QUESTION
Must be 4 pages Part A What characteristics of opinion leaders make them valuable sources for product information? Part B Explain why opinion leaders are difficult to identify. Part C With resp
Must be 4 pages
Part A
What characteristics of opinion leaders make them valuable sources for product information?
Part B
Explain why opinion leaders are difficult to identify.
Part C
With respect to opinion leadership, compare the self-designating model and the key informant method.
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