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nces between the assumptions of the I/O model of industry competitiveness and the assumptions of the resource-based view (RBV) of company performance?...

What are the differences between the assumptions of the I/O model of industry competitiveness and the assumptions of the resource-based view (RBV) of company performance? Why do the differences between these assumptions matter? Apply your argument to one example company from either a case, the news, or your own experience.

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