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Need an argumentative essay on Business Plan for Longines Watches. Needs to be 6 pages. Please no plagiarism.It is proposed to start an excusive dealership of the world famous luxury brand of the comp
Need an argumentative essay on Business Plan for Longines Watches. Needs to be 6 pages. Please no plagiarism.
It is proposed to start an excusive dealership of the world famous luxury brand of the company Longines in the city of New York. Longines is an internationally famous Swiss brand that has been in the business of manufacturing quality watches since the year 1832. The company is also well known as time-keepers in many international sporting events across the world. The dealership will be situated in the address given above and will be having an area of 2000 sq feet. The interiors will be according to the specifications given by the company and will be similar to other dealers across the world. The store will be temperature controlled with pleasant and well trained staff including a doorman. The venture will be in the form of a sole proprietorship. Advertising in the media will be the main strategy to be followed. Other marketing efforts will include appointment of marketing representatives and internet business. There are several aspects of the business that researcher presented in the case study that needs immediate attention. Firstly, financial planning and management and approaching banks for financial assistance for setting up business. Secondly, the researcher prepared the SWOT analysis for knowing areas of strengths and weaknesses and described the budgeting and financial forecasting for future years. Thirdly, the researcher demonstrated human resources management and personnel management in the case study and other areas which may be of concern for start up trading companies.