Answered You can hire a professional tutor to get the answer.
Need an argumentative essay on Groupon. Needs to be 7 pages. Please no plagiarism.The company makes profit by retaining utmost half the money paid by customers for subscribing to coupons. For instance
Need an argumentative essay on Groupon. Needs to be 7 pages. Please no plagiarism.
The company makes profit by retaining utmost half the money paid by customers for subscribing to coupons. For instance, a $50 message can be bought by an individual for only $25, if purchased through Groupon. Then the $25 would be split between the retailer and Groupon as per their initial terms of contract. Each day, the subscribers of Groupon receive daily deals from a variety of local businesses including spa, home paints, restaurant, and so on. From the above discussion it can be said that if the minimum number of subscribers does not sign up for daily offers, the subscribers are not given discounts. E-Marketing Analysis The e-marketing strategy of the company helped to grow its revenue in one year and become one of the fastest growing companies. According to the business model of the company, the users get to avail discounts only when certain number of subscribers signs up for a deal. Such a strategy adopted by the company helps the existing subscribers to spread the message to their family, friends, followers, and hence encourage others to follow the suit. This e-marketing strategy helps the company to introduce themselves to new potential customers (Chaffey, 2008, pp.336). The company’s marketing and promotion strategy enables subscribers to share their experience on social media. This helps the company to spread the daily deals reach out to as many customers as possible. The company also offers group deals which add value to daily deals package because a customer who has never used the products of Groupon gets to avail attractive discounts. The process spreads through referrals helping the company to spread products to larger segment.
