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Need an argumentative essay on Herborist: market expending in Malaysia. Needs to be 8 pages. Please no plagiarism.Among all these markets, Malaysia is recognised as the most prioritised market for Her
Need an argumentative essay on Herborist: market expending in Malaysia. Needs to be 8 pages. Please no plagiarism.
Among all these markets, Malaysia is recognised as the most prioritised market for Herborist. This is mainly due to its similar demographic features and cultural background as that of China. Other than this, Malaysia is regarded as the 6th largest country on the basis of the expenditures on personal care products among all other 12 Asia-Pacific countries. In addition to this, Herborist might become successful in enhancing its brand image in Malaysia mainly due to its similar Asia skin tone, diet habit and lifestyle. However, due to the presence of numerous competitors, the rate of business threats and risks for the organization of Herborist might be extremely high. But in order to make its operations successful, an effective analysis of the target market is extremely essential. Only then, it might analyse the pros and cons of the competitors and might compete easily. Furthermore, the prime desire of this project is to devise the market entry and development strategy for the organization of Herborist within the market of Malaysia.
The most prioritised country for the development and expansion of Herborist is Malaysia. This might be analysed only by evaluating the macro environment of the country of Malaysia with the help of PESTEL analysis.
Political scenario- Malaysia is a democratic country so the political environment is quite stable and the rate of corruption is also quite less. Moreover, as the ruling party named Barisan Nasional party desires to improve the economic standard of the nation, so it prepared laws and regulations in favour of the industries. This might prove extremely favourable for the organization of Herborist so as to amplify its market share and demand.
Economic scenario-as the economy of Malaysia is considered to be a vibrant economy with an average growth of 9 percent per year, so the per capita income of the citizens is also
