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Need an argumentative essay on Literature review and project specification : An exploration into the role of nutrition information in influencing consumer choi. Needs to be 8 pages. Please no plagiari

Need an argumentative essay on Literature review and project specification : An exploration into the role of nutrition information in influencing consumer choi. Needs to be 8 pages. Please no plagiarism.

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However, form the management perspective, there have been no concrete findings on the empirical data which details the degree of impact the nutritional information of a product has on the choice of consumers. Several researches have been done and many are still in progress concerning this specialization. This literature review is aimed at discussing some of the research results achieved in the past and in the process, identify the research topic based on which the project will be panned out. The literatures that are reviewed for the subject in consideration were selected based on two criterions – ‘how’ and ‘what’ from the consumer perspective. That is, what exactly the customer requires to be present in the nutrition labels and how do they understand and use the nutritional information given to them. Research on nutrition labeling started way back in the 60’s when the ‘product characteristics theory’ was first proposed by Lancaster. (Lancaster,1966) According to his theory, for a customer, a product’s utility values can be garnered from its attributes itself instead of utilizing the product directly. But, as a matter of fact, even after 40 years, there is still some resistance to his theory. Silberberg and Suen in their published article in 2001 have mentioned that the practical implementation of his theory is very difficult since the valuation of the attributes to obtain information is extremely difficult to achieve. (Silberberg &amp. Suen, 2001) All these speculations were put to rest when Lazardis and Drichoutis in 2005 modified Lancaster’s theory in such a way that the food products turned out to be the measurable attributes. The reason for considering it is because of the feasibility of applying it practically and the ease of effort required in the valuation of its attributes. (Drichoutis, Lazaridis, &amp. Nayga, 2005) Out of the several attributes of food, the nutrient value took its prominence when Darby and Karni introduced it as the credence attribute in the year, 1973. (Darby &amp. Karni,1973) This attribute was then transformed and brought under the concept of ‘search attributes’, forcing governments of several nations to introduce nutrition label on all packed food products. However, countries belonging to the European Union brought in such rules only after 2003. (Darby &amp. Karni,1973) Nutritional information does not end with a mere list of vitamins and minerals. instead it also includes the detailed information pertaining to the type of vitamins, percentage and additional facts about them. One reason that is given for this change is the increase in the numbers of people affected by several deficiencies and health related issues. Obesity and Chronic diseases like heart problems top the chart, urging people to be more cautious and conscious of what they intake. (Nayga,1996) European heart network (EHN), through their research article, brought out some valid information regarding the topic under discussion. (European Heart Network, 2003) According to their findings, people belonging to the upper strata of the society, people who are health conscious and people with just a keen interest are those who seek for the nutrient information and get influenced in their choice.

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