Need an argumentative essay on Personalized Customer Service: Making Them Even Happier. Needs to be 6 pages. Please no plagiarism.All the salesclerks smile at you sincerely for giving them another sal

Need an argumentative essay on Personalized Customer Service: Making Them Even Happier. Needs to be 6 pages. Please no plagiarism.

All the salesclerks smile at you sincerely for giving them another sale for the day. As you approach the cashier, you get another smile from the person, this time a smile telling you she recognizes you. You smile back wondering if there is a little token from them for you making as many purchases as you have. A business who takes extra care of its customers would have not waited for the 100th day this person came to buy something.

Personalized customer service goes beyond ensuring the customers are happy with their purchases. This kind of customer service aims to make the clientele very important to the company. In doing so, the business guarantees succeeding visits and word-of-mouth marketing which of course spells more customers. (Diedre) It may sound like a simple thing but without this element, a company is not practicing “good business”.

“Companies need to give customers what they want, not what they think the customers want (Gaillard).” With customer service at a personal level, the goal is not to make the client feel like someone the business just gets money from. It is finding ways to know what the client needs and to take the steps in satisfying those needs without sacrificing business principles.

There are a variety of ways to provide personalized customer service. Providing around-the-clock help desk, having customers’ records on computerized files for easy access by any department or assigning an actual person to talk to instead of an FAQ page are just some.