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Need an argumentative essay on Supply chain managment: The adidas story. Needs to be 11 pages. Please no plagiarism.Download file to see previous pages... Effective supply chain management helps in th
Need an argumentative essay on Supply chain managment: The adidas story. Needs to be 11 pages. Please no plagiarism.
Download file to see previous pages...Effective supply chain management helps in the augmentation of the value and quality of products through proper forecasting of market demand and thereby making necessary replenishment (Wisner, Tan &. Leong, 2008, pp. 10-11). The global sportswear brand Adidas maintains a key strategic outlook to its supply chain management imperative to become globally competitive in the sportswear industry. The supply chain management practiced in Adidas entails outsourcing its supplying operations to a large number of countries around the world. Outsourcing the supply chain operations helps Adidas in lowering the operation cost through regional procurement of manpower and resources. This helps the company in achieving higher business profits. (Weizsacker, Young &. Finger, 2005, p. 339). Adidas or Adidas Solomon AG operates in the sports fashion industry through a wide assortment of products. However the firm is increasingly facing huge changes in consumer demand due to the spontaneous development of the economic standards of the people. This requires Adidas to generate newer designs through spontaneous innovation while maintaining the required quality and functionality of the products to satisfy the consumers (Berger &. Piller, 2003, p.42). The Adidas group operating on a plethora of sportswear segments mainly functions on the basis of some key brands like Maxfii, Adidas Body, Reebok, Taylor Made Adidas Golf, Adidas Sport Style and many others (Plunkett, 2006). The Adidas Group operating through a network of over 150 subsidiaries are governed from its Headquarters based in Herzogenaurach, Germany. Operating on a global basis the Adidas group hosts around 31,344 personnel spread along different regions of the world (Wong, 2008, p.223). While operating on such a global scale Adidas faces key strategic problems in maintaining an efficient supply chain system spread along different countries. Supply Chain Management-A Key Business Function The Supply Chain Management methodology followed by a company consists of a systematic process of several interrelated functions. Thus the entire process of supply chain management in a company consists of various activities like maintaining effective relationship with the different suppliers, managing the demand for the products and services generated, focusing on the satisfactory meeting of orders obtained, maintaining the flow of manufacturing activities and finally maintaining a strong relation with the different consumers in meeting their growing demands. The firm has to effectively maintain a strong and effective relationship with both the suppliers and customers to generate the right product in the market, which would help in meeting consumer demand, and generate profit for the company. Supply Chain Management helps a company to make forecasts of future market demand through which the firm can streamline its operations to produce the right quantity and quality of the product. It also helps in reducing the time taken to deliver the products to the final consumers satisfying the objective of order fulfillment. Thus, through effective practice of supply chain management the firm can maintain total control on the inventory and thus reducing the chances of stock piling and stock out situations (Lambert, 2008.p.55, 69, 87,105,121).
