Need an argumentative essay on Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23. Needs to be 12 pages. Please no plagiar

Need an argumentative essay on Understanding the Behaviour of Consumers in the UK Fashion/Clothing Industry: An Analysis of Young Adults Aged Between 16 and 23. Needs to be 12 pages. Please no plagiarism.

The UK fashion industry is considered to be one of the most dynamic in the world. (Experian, 2011). This therefore implies that the survival of clothing businesses in the UK is directly dependent on how it captures and maintain market share amongst the people between ages 16 and 23. Easey (2009) identifies that for a business to remain competitive and survive in the turbulent environment of the UK's fashion industry, there are four main things the business must be consistently sensitive to. First of all, the major trends in the industry must be monitored at different times. Secondly, the business needs to identify the best prices at which to sell its products. Thirdly, a business needs to identify the most effective way of presenting its message across to the potential customers. Finally, the business must also identify visual and symbolic systems that will ensure that the customers identify with it and build a strong economic relationship with it. In this wise, it is prudent to study the most important and crucial group (persons between 16 and 23) in the fashion industry to get an impression of the best way to capture that market segment and maintain their interest. This will prove useful in the analysis of the various fashion needs of the 16- 23 year olds in the UK. Aim The aim of the research is to identify the most significant motivators of young adults in the UK fashion industry and the development of an effective model to capture the market of young adults. Objectives 1. To examine the key motivators and psychological factors that affect the purchasing decisions of people between 16 and 23 years in the UK. 2. To evaluate the worth of the various symbols and celibrities in the acquisition...

The paper tells that young adults are people who are making a transition from being children who were dependent on their parents to individuals who are taking steps to attain independence in residential, emotional and financial matters of their lives. Therefore implies that young people are in a very volatile state in their spending and financial life. This indicates that there is the need for very specialised methods of analysis of their characteristics and traits to understand their needs before a fashion company can place their products to them in the best possible way. “Young single adults are apt to spend their incomes on rent, basic home furnishings, the purchase and maintenance of automobiles, travel and entertainment, and clothing and accessories”. This shows that there are competing uses that young people put their resources to. It is therefore important for a researcher on fashion behaviour of this class of people to understand how young people draw the balance between these competing needs. This analysis requires the study of the various apportionment of resources at their disposal and also, how products can be sold in conjunction with the cars, travel, entertainment, furnishing and accessories that young people are so much interested in. Although these situations are cogent motivators for young adults in their purchase of clothing and other related fashion products, there is limited research and studies about the actual motivators and prompters of these actions in the UK.