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Need an research paper on marketing communications plan for the hotel. Needs to be 11 pages. Please no plagiarism.
Need an research paper on marketing communications plan for the hotel. Needs to be 11 pages. Please no plagiarism. Marketing during these contemporary times requires companies to achieve their goals in the most efficient manner. This involves the use of strategic management. In order for companies to remain successful by adding value while cutting costs down at the same time, effective campaign management, like at war is necessary. This entails a strong mission, a vision to reflect the mission, and objectives in order to fulfill such vision.
In order for an objective to be effective, it has to be a SMART objective. According to the Oxford Dictionary of Human Resource Management, SMART is an acronym for specific, measurable, agreed, realistic and timed (2001, 334), in line with the goal-setting theory of management. These are the essentials of campaign management.
The case focuses on the hotel market in London. With the location strategically located in one of the most famous buildings in the place, the County Hall, this hotel market targets both native residents of the town, as well as local and international tourists that would be visiting the city. The hotel market is divided into two categories: consumer market, and the corporate market.
The primary market for hotels in London are individuals as consumers, either looking for a place as travelers and tourists. This market can be effectively segmented according to the size of the group that checks in at hotels: singles, pairs or couples, or groups of three and more. Since hotel rooms have definite numbers after the time of conception, to segment the market based on the number of individuals per room can be the most useful segmentation criteria in this case.
The secondary market includes business travelers or just business people who constantly use hotels for temporary accommodations during their business trips and conferences. This market should be segmented according to geographical region, or businesses that are within the vicinity of the hotel.