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Need an research paper on the dynamics of persuasion. Needs to be 4 pages. Please no plagiarism.
Need an research paper on the dynamics of persuasion. Needs to be 4 pages. Please no plagiarism. Steve could not convince the City Council members to lend his company funds for expansion due to lack of professionalism and unpersuasive attitude. The main facts identified that resulted in denial was the non-professional attitude of Steve, no preparation for presenting his agenda to the board members, expecting that people would already know about his company profile and inability to express the financial gain that can be achieved by expanding the company.
 .According to Persuasion Theory, Steve must be able to communicate his message to the City Council members in order to lend the fund from them (Simons & Jones, 2011). Although the reputation of Steve’s company was high, he still could not successfully avail the funds because he could not persuade the board members on the eligibility of his company to get the funds and could not communicate the message convincingly.
 .The inability of Steve to persuade the City Council is based on several factors. It is found that he was not prepared for presenting his company profile in front of the members. He did no preparation to show the company growth margin and current productivity considering that the Council would be already aware of that, this was an extremely wrong approach. Secondly, he did not focus on time management. Steve could not reach the meeting on time that again sent a non-professional attitude signal to the committee. He also did not prepare for the meeting beforehand that rendered him delay his presentation. Due to his non-professional and non-serious attitude, the company although fulfilling the merit could not avail the chance of getting the funds.
 .According to Yale approach, the message communicated by the communicator should contain logic, emotions, and credibility (Bordens & Horowitz, 2000).
