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Assignment: Final Project Company Profile

• Read the description and instructions for the final project noted under the “Course Assignments” heading in Week Seven.
• Write a paper of approximately 450 words that describes the company you will choose for your final project. In your company profile, you should respond to the following questions:

• • What company have you chosen to analyze?
  • In what industry does it conduct business?
  • To whom does it sell (e.g., directly to end users/customers or other businesses)?
  • Where products/services does the company produce?
  • What channels of distribution does it use?
  • Who are its major competitors?
  • What is the company’s organizational structure?
  • Which issue will you choose to analyze for the final project?

• Format your paper using the guidelines in the West Writing Style Handbook.
• Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections.