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Need help with my writing homework on British Based International Grocery. Write a 1500 word paper answering;
Need help with my writing homework on British Based International Grocery. Write a 1500 word paper answering; The name was suggested when the company purchased its first shipment of tea and the name was completed by adding the initials of the founder. The chain has a very diverse portfolio of products and services including book retailing, electronics, clothing, petrol, furniture. software, and financial and consultancy services, internet and telecom services. The company got enlisted on LSE in 1947. The company has its online business being managed and conducted through the website by the same name.
The retail chain had 4308 stores in the year 2009 with more than 2300 stores in the UK (Mcloughlin & Aaker, 2010, p.126-127). Cohen started the concept of food rationing before the British Government during the 2nd World war so that the public gets equal food supply. Tesco started its global expansion in 1994 and acquired William Low, a Scottish chain, Cunneyworth, Crazy Prices stores, and the Irish chains. In addition to this joint ventures with local chains are also adopted as the joint venture with Lotus in Thailand.
It has entered into various brand lines, for instance, Tesco mobile was established by a joint venture with O2. The baseline for successful operations of the retail chain lies in the change of strategy, image, selling propositions, and customer oriented schemes. Tesco offers the four categories of its own brand to cater to the needs of the broad range of customers and maintain a high market share. The finest quality starts at a high price moving towards reasonable prices according to the affordability spectrum of different market segments (Mcloughlin & Aaker, 2010, p.126-127).
The stores of Tesco named fresh and easy are not very large, like big supermarkets, but are still customer friendly due to easy to shop aisles. The store offers fresh meat and fresh produce at affordable prices, and the products are free of artificial colour, flavours, and fats. Tesco’s major power lies in having joint ventures and local management which make it successful in global expansion and marketing (Pradhan, 2009, p.105). . .
