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Need help with my writing homework on Effective Business Process Management in Hospitality SME'S. Write a 2000 word paper answering;
Need help with my writing homework on Effective Business Process Management in Hospitality SME'S. Write a 2000 word paper answering; According to Tangen (2004), this suggests poor organizational configuration, which is detrimental to sustained competitive advantage. Configuration is defined as “making choices about what a company will do and how it will do it, and…ensuring that the things a company does reinforce each other”. They argue that the lack of a focused competitive strategy is one of the key causes of poor organizational configuration.
However, the problem of organizational configuration is not just restricted to understanding markets, with the poor configuration being found in a number of key areas, including hospitality SMEs’ relationships with their customers, which are fraught with uncertainty. There is an acknowledged advantage in that small firms are closer to the customer, enabling more personal relationships to develop (Crook, 2003). However, this is tempered by the danger that having a limited customer base (Gray, 2005) facilitates the development of deferential supplier-customer relationships. Research by Harrison (2003) concludes that, apart from those firms which operate only in very low profit or niche markets, hospitality SMEs are consistently found to be subservient to their larger counterparts. This view is supported by Wong (2005) who suggests that hospitality SMEs have a lack of control over their futures because of demands made by stronger customers throughout the supply chain. An additional burden is a lack of power to leverage payment of debts from these customers, as noted by (Okumus, 2003), who points out that many smaller firms are “afraid to press customers too hard for payment for fear of loss of future business”. It is this scenario that most severely affects hospitality SMEs as their limited resources cannot cope with the fluctuations in cash flow that late payment inevitably brings.