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Need help with my writing homework on Impact of Korean TV Dramas on Taiwanese Consumers. Write a 2000 word paper answering;
Need help with my writing homework on Impact of Korean TV Dramas on Taiwanese Consumers. Write a 2000 word paper answering; Taiwan is a major country that has been impacted by soap operas immensely with Korean dramas being the leading programs on televisions in the country. The country used to admire Japanese and Chinese television programs before the Korean dramas became widespread and captured immense attention among Taiwanese citizens. At that time, Taiwan citizens and the government were not interested in Korean TV programs because the two countries had been in conflicts that drew them further from each other (Chih, & Yang, 2008). However, the historical similarities between the states have motivated them to show interest in each other. the Taiwanese government has started by allowing its citizens to watch soap operas from Korea. These dramas have impacted the consumers of the country in numerous ways that were unimaginable in the past.
Consumers in Taiwan have changed numerous things in how they conduct their lives. for example, the citizens of the country have developed attitudes towards various clothes, they have increased travels to South Korea, and they also prefer Korean dramas, music, and movies over those from other countries such as China and Japan (Chih, & Yang 2, 2008). There is a need to understand how consumer behavior of Taiwanese citizens has changed because of the effect of Korean soap operas. This paper shows that Korean dramas have largely impacted the Taiwanese consumer in terms of behavior, demand, attitudes, tourism, and family and business life.
Literature Review
Sung (2010) argues that Taiwan’s preferences for these products from Korea began in 1999 when a group of rock musicians from Korea performed in the country (29). The group that was popularly known as CLON attracted Taiwanese citizens using their dance moves, voices, and masculinity. The group sold numerous copies of their music album during this performance and later on, other Koreans started selling their products in Taiwan at a cheap price.
The increased popularity of Korean soap operas has induced a large number of consumers to start viewing television. Hsu, Tsai, and Lin (2013) argue that citizens of the country spend more time watching the dramas than they used to do before the arrival of the product in the country.
