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Need help with my writing homework on Marketing Plan of Coca-Cola. Write a 2250 word paper answering;
Need help with my writing homework on Marketing Plan of Coca-Cola. Write a 2250 word paper answering; The market analysis investigates both the internal and external business environment. It is crucial for Coca-cola to carefully examine both the internal and external aspects concerning its business as both environments will have influential traits in relation to Coke’s success and survival in the soft drink industry.
The main attributes in the internal environment include efficiency in the production procedure, management skills and effective communication channels. Coke must conduct continual appraisals of the business’s operations and readily act upon any factors, which cause inefficiencies in any phase of the production and consumption process.
The influences of the external business environment are strong forces that can determine the whole economy and industry. If Coca-Cola changes it’s some or all the external business environment it should be attentive to its consequences. Changing economy, prices and demographic patterns change the customer attitudes by which the promotion of Coca-Cola is influenced and the likeness of the product is affected.
Strengths Weakness Opportunities Threats (SWOT) analysis is a technique which is used in many universal administration and promotion scenarios. SWOT consists of investigative the current activities of the organization - its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.
Coca-Cola has been multipart of world society for an extensive time. The product image is loaded with sentimentality, and this is an icon people have accepted sincerely. The Coca-Cola representation is displayed on T-shirts, hats, and collectible memorabilia. This very unusual branding is one of Coca-Colas's peak strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995).
Moreover, Coca-Cola's bottling method is one of its greatest strengths. It permits them to promote their business on a global scale while at the same time uphold a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.
