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Need help with my writing homework on Strategically Positioning the Ford Company to Meet the Environmental and Sustainability Challenges of the Future. Write a 2000 word paper answering;
Need help with my writing homework on Strategically Positioning the Ford Company to Meet the Environmental and Sustainability Challenges of the Future. Write a 2000 word paper answering; Within each group, the company focuses on a certain issue. In case of climate change, the focus is on near-, mid- and long-term plans to meet company’s CO2 emissions (Blueprint for Sustainability). Fuel efficiency and decreased GHG emissions are the priority in company’s approach to environmental issues (Mulally).
The main goal of the company is profitable growth. The company invests in “the development of a full range of vehicles with the best quality, fuel efficiency, safety, smart design and value” (Mulally). On each step of the value chain effects on the environment, economy and social aspects are identified together with the principal agents involved in that particular step (Value Chain and its Impacts). Stakeholders or principal agents are employees, customers, dealers, suppliers, investors, and communities (Who are our Stakeholders?). In turn, such strategy enables the company to “continue moving forward toward our goal of profitable growth” (Mulally).
Sustainability reporting is the basis of organizational learning at Ford (Sustainability Report). The company applies structured .materiality analysis. This approach identifies factors with highest potential impact on the company and shareholders (Sustainability Report). For example, issues of high potential impact on the company but a low concern to stakeholders are not . – GHG emissions, waste generation and management, employee morale and teamwork and commodity prices. There have been identified 23 issues of high importance to stakeholders (Materiality Matrix).
By 2009, the Blueprint became a success. US Environmental Protection Agency (EPA) published in 2009 a report stating that Ford made the largest progress in improving overall fuel economy than any other major automaker since 2004 (Mulally).
