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Select a product or service for this assignment in which you believe your organization (past or present or a company of your choice) should invest capital resources to develop for sale in a global environment.

Review Ch. 4 of Business Communication Essentials.

Create a Microsoft® Word analysis of 750+ words that includes the following:

• Describe the product or service, including its main characteristics.
• Why do you believe this product is worthwhile?
• Create a profile of your audience/s. Why are these audience/s important? 
• What channel would you use to reach the audience? Select the appropriate channel for delivering your message based on context, audience, and purpose.
• Explain how you would establish credibility with your intended audience.

Be sure you have posted at least one message in this learning team discussion area for full credit on the individual assignment on this topic this week.

Format your assignment consistent with APA guidelines.