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QUESTION

New Product Development

Create a 300–400 word response 

  • Describe the different stages a proposed product will need to go through before it's commercialized. 
  • Where will ideas for the new product come from and how will you filter the different ideas? 
  • What are your criteria for selecting an idea to move to the next stage? 
  • Design a flow chart for your proposed new product development process to serve as a guide to your discussion. Identify the key stakeholders in the new product development process. 
  • What persuasive strategies would you take to solicit support from your key stakeholders?
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Granton Munyao
Granton Munyao
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