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Option 2: Attracting Investors
You have an idea for a new company, but need to attract investors. In order to do so, you create a report to potential investors detailing what you hope to accomplish with your new company. In your 8- to 10-page report, address the following:
- Briefly identify the company and provide a short explanation of why the company is seeking to restructure.
- Write a grand strategy plan addressing the 15 identified elements:
a. Concentrated Growth
b. Market Development
c. Product Development
e. Horizontal Acquisition
f. Vertical Acquisition
g. Concentric Diversification
h. Conglomerate Diversification
m. Joint Ventures
n. Strategic Alliances
o. Consortia, Keiretsus, and Chaebols
- Evaluate three types of business strategies (low-cost, differentiation, and speed-based) and determine which is most appropriate for the business you chose based on your grand strategy plan. Justify your choice. Using a combination of business strategies is acceptable, as long as you explain the reasoning behind your approach.
- Describe how you would implement your business strategy and assess the functional tactics you would implement.
Include a title page and reference page, and follow APA format according to the CSU-Global Guide to Writing and APA Requirements. Cite at least four outside academic sources other than the textbook, course materials, or other information provided as part of the course materials. The CSU-Global Library is a good place to find these sources.