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Nonmarket Environment of High Tech Compare the nonmarket issues related to spam to those related to telemarketing. What are their similarities and
Nonmarket Environment of High Tech Compare the nonmarket issues related to spam to those related to telemarketing. What are their similarities and differences? Compare the following two approaches to spam policies: regulation & industrial policy Take the position of a professional spammer. How might you respond to regulatory and industrial policy arguments for controlling spam? Take the position of the Direct Marketing Association and describe the activities your organization is doing or should be doing regarding spam. Take the position of Micrsoft. How effective are their lawsuits likely to be against spammers? Other nonmarket strategies?
