Now that digital publishing is so accessible to everyone, how should a publishing business respond? Are there ways that existing publishing houses can take advantage of the easy access readers have to

Now that digital publishing is so accessible to everyone, how should a publishing business respond? Are there ways that existing publishing houses can take advantage of the easy access readers have to publish extensions of stories? What about in the fields of video or music—how might a business encourage the involvement of the fan base of a movie or a band by using the media-creation tools available?