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Now that you have selected a company  (with instructor approval), you need to determine the marketing  opportunity that you want to pursue for your organization. Using the  competitor research you con

Now that you have selected a company  (with instructor approval), you need to determine the marketing  opportunity that you want to pursue for your organization. Using the  competitor research you conducted last week, create a proposal for a new  product or service that you, as chief marketing officer, would like to  pursue to generate growth for your organization.  Write a one-page  proposal in concise business writing, outlining three potential  opportunities you would like to pursue. 

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