OCADO ANALYSIS VS TESCO -CAN BE A TABLE 1. VIEW AN TECHNOLOGICAL THREAT AS AN OPPORTUNITY (EXAMPLE) 2. IDENTIFY THREATS AND OPPORTUNITIES 3. PORTERS 5 FORCES 4.HELPS COMPETE AGAINST DIRECT COMPETITION

********* *** ******** ******** ***************************************************************************************** ** ********* ******** ** ********* ** *********** of institutionDateTESCO SWOT ANALYSISStrengthsWeaknesses1 Has * strong presence on social ****** It *** ****** ********** ********* *** diverse ****** It has a strong ********* ******** *** **** ******* *********** **** the past *** ****** ** *** * low-cost ********* ***** ****** **** profit **** *** ************** ** *** ***************** ****** current ****** *** ******* ** ******* *********** ** *** * **** ***** ** staff ****** **** **** working ********** *** *********** Few ***** ******** to ********** A **** ********** ** ***** ** **** ***** ** ****** *** ****** costs must ** paidOpportunitiesThreats1 ******** rates *** lower ******** *** ** ****** in ****** projects2 ****** ** *************** ******** goods and ******** The ********** ******** ******* *** ****** Family ****** increases ** **** ******** spending Inflation ** ******** to ********* Communication ***** *** ** *** rise worldwide1 *** **** ***** *** ********* in ****** years ****** ****** **** expensive2 **** *********** *** ******* on *** ******* *************** ****** the industry ** increasing4 *** ******** **** is *** underestimated TESCO ******* 5 ******************** Threats: The Threat ** ************ is ********** ** *** ****** ******** ******* *** ****** ****** or ************ are dealing **** *** **** products ***** So *** **** option **** **** ** to change the **** of *** ******* ******** to ***** supermarkets ****** ************ ** New Entrants: *** significant stores **** ** Asda *** ******** **** * substantial barrier ** *** ********* ******** ***************** Consumer ***** ******** the ****** Consumer power ********* forces ********* ** lower ***** ************ If ***** ***** something ** * ****** ***** **** ***** supermarkets ********* **** prefer ** ** ** different ************ **** *** **** ************* *********** ****** *** ****** **** ********* ** ******* ******* ** ******* supermarkets ********* the ***** they **** *** to ********* ** the **** *** ******* et ** *************** Competitors: *** ******** ******** ** **** ***** *** ********** ** ** the ***** fixed or ******** costs ************* volume ****** ******** *** ****** *** ******* *********** **** **************************** *********** ******** units2 ******** ************ and ***** ********* Monetary ********** ********* Barriers ** market entry1 ****** cost ********** ***** business ****** ***** portfolioOpportunitiesThreats1 ****** level ** ** a ******** ********* ****** rates and ************** ****** ***** is ** * ********** ********* ******* ******** ******* ******** ******* *********** *** lower ************** ***** ************** Porters * ****************** **** Power ** * **** **** ****** *** whole industry to analyze *** ******* the appeal ** *** ******* ******** by ************ ******* growth among *********** supplier ******** consumer power small corporate ******* *** the ****** ** *** ******* ***** *** *********** a *********** ******** ** ******** ****** ***** players ******** **** ** ******* **** ***** positions ****** ***** *** ****** ** entry into *** industry has been minimal due ** *********** barriers; ******* ****** ***** *** ***** a way to *** ** ******* et al ***** ********* **** **** ** *** *********** focused on *** grocery ***** but **** *********** *********** ***** ******* performance models and ****** ********** *** gives ***** its first *********** ** performance *** ***** *** *** ******* ** ************ of ***** *** ***** ******************* ** ******** *************** ******** ******** ** *********** *** products ** * lower **** that will ** sold ** a **** ***** ****** ****** ***** ** *** ****** ** offering ********* **** *** **** ******** volume ***** *** *** ** ******** due to lower ***** *** inflation3 ******** ***** *** provide ********** *** ******** ** employees to ****** ******* and ******* * **** work ethic This ** ******** ** ***** are currently **** Local **** increase *** ***** of **** **** ** * ****** **** ** the lowest interest rate5 ********* marketing ******** *** attention ** consumers to buy1 *** * ******** ************ channel ** reach ********* *** ******* with new competitors ** *** ********* *** *** *** ***** to find ***** **** ********* **** ** upgrade ***** can ** **** thus reducing ****** ******* ********** ******* *********** ** ******* * ****** ******* *********** *** ******* ****** This will ****** that ********* ** *** ***** to **** competitors4 ******** the ********* ** ***** ** ** compete **** ******* competitors5 *** *** ****** ********* ******** ** ****** in ************ ******** ****** **** will **** ***** the ******* competition ** the ************************** * * ******* * *********** * & Del Prete * ****** ***** ******* ** * *********** ******* ** grocery ********* ** **************** ******** 1-11Mason * ****** Developing * ********** ****** grocery ********* ********* Exploring *********** ** ******** *********** *** ************ ** Ocado InContemporary Operations and ************ ******** Palgrave ********* ********