of the Acad. Mark. (2013) 41:389-399 DOI 10.1007/s11747-013-0331-z CONCEPTUAL/THEORETICAL PAPER Elevating marketing: marketing is dead! Long live...

Please I need a critical review summary to this article

• Attachment 1
• Attachment 2

Running Head: ELEVATING MARKETING 1 NameInstitutionDate Running Head: ELEVATING MARKETING 2 ELEVATING MARKETINGThe performance of marketing is noted to have gone down recently than before and...