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QUESTION

of the following requires a company to be willing to bet that people have similar needs so the same product and message will appeal to manycustomers?...

Which of the following requires a company to be willing to bet that people have similar needs so the same product and message will appeal to manycustomers?

A.

Customized marketing strategy

B.

Mass customization

C.

Concentrated targeting strategy

D.

Differentiated targeting strategy

E.

Undifferentiated targeting strategy

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