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QUESTION
On the Global Marketplace - a. Defend Levitt's argument that the MNC is obsolete and the Global company is absolute. Is this argument still relevant
On the Global Marketplace –a. Defend Levitt’s argument that the MNC is obsolete and the Global company is absolute. Is this argument still relevant today? Explain in detail.b. Identify and discuss the main globalization opportunity or challenge impacting your project company. What must be done to strengthen the global position of your company’s brand?
