One of the best examples of marketing is the advertising that happens during the Superbowl. This is the optimal time for companies to introduce new products and branding campaigns reaching more than 1

One of the best examples of marketing is the advertising that happens during the Superbowl. This is the optimal time for companies to introduce new products and branding campaigns reaching more than 100 million viewers, in 232 countries speaking 34 different languages.

While the viewing audience consists of about 50% males and 50% females, 11% watch the Superbowl for the commercials. It is the time to drive business, revenue and awareness with a captive audience.

Watch this year's Superbowl and select a commerical.  Identify the target market you feel best aligns with this ad.  Use PRIZM segments from last week.  Be prepared to show and discuss your ad in class.

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