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QUESTION
One of the most iconic marketing fails of all time is the 1985 New Coke launch. Read the following varying accounts.
One of the most iconic marketing fails of all time is the 1985 New Coke launch.
Read the following varying accounts. Utilizing the material we've discussed in Chapter 2, identify some of the issues that may have led to the failure of the New Coke launch.
http://www.coca-colacompany.com/stories/coke-lore-new-coke
