One part ofHarleyDavidson'smission statement is to"fulfill dreams through the experience of motorcycling,by providing to motorcyclists and to the

One part of Harley Davidson's mission statement is to "fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." Arguably, reference to motorcyclists and the general public defines its core customers. What component of a company's mission statement does this phrase represent?

a.Vision

b.Market influences

c.Internal direction

d.Goal

e.Strategic scope