ons (Enter your answers on the enclosed answer sheet) 1) Which of the following is/are essential to any comprehensive defi nition of public relations?...

Multiple Choice Questions (Enter your answers on the enclosed answer sheet)1) Which of the following is/are essential to any comprehensive defi nition of public relations?A) Public relations is a planned activity.B) Public relations is a management function.C) Public relations is socially responsible.D) B and CE) All of the above.3) A profession is distinguished from a trade by ________.A) the establishment of ethical standardsB) ongoing research in support of the professionC) a form of licensing or government controlD) A and BE) All of the above.4) One of the advantages of a public relations career is that ________.A) it is a profession that is understood and respected by most peopleB) it is a stress-free professionC) its skills are transferable across a broad range of career opportunitiesD) All of the above.E) None of the above.5) Public relations practitioners ________.A) work for nonprofi t organizationsB) serve as independent consultantsC) are employed by public relations agenciesD) All of the above.E) None of the above.6) ________ is one of the four steps in the public relations process.A) PublicityB) PromotionC) PlanningD) ProgrammingE) PropagandaUnit 1 Examination40BAM 402 Public Relations9) The use of public relations strategies and tactics to foster and enhance the shared interestsand values of an organization and the publics important to its success is known as ________.A) human relationsB) advertisingC) integrated marketing communicationsD) marketingE) relationship management11) In which broad category of public relations jobs do practitioners bear the greatestresponsibility of their personal success or failure?A) independent public relations consultanciesB) governmentsC) public relations agenciesD) corporationsE) nonprofi t organizations and trade associationsUnit 1 Examination41BAM 402 Public Relations12) According to a University of Georgia survey of 2005 graduates, the average starting salary forpublic relations practitioners is ________.A) $25,000B) $22,000C) $16,500D) $30,000E) $20,00013) According to a 2000 PRSA/IABC survey, which of these qualities were more important topractitioners than salary?A) recognition by colleaguesB) access to technologyC) professional developmentD) creative opportunityE) all of the above14) Many public relations practitioners record how they spend their working hours ________.A) as a means of billing clientsB) to allow their supervisors to see how employees spend their timeC) for internal billing purposesD) all of the aboveE) none of the aboveUnit 1 Examination43BAM 402 Public Relations23) The group that spends the most money is consumers ages ________.A) 18-25B) 26-34C) 35-44D) 45-54E) 55-64