Option #1: Pricing and Retail Strategy

In this assignment, you will evaluate pricing and retail strategy. In this essay:

• Choose a company (it cannot be your portfolio project company). Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course.
• Describe and evaluate a company’s pricing and retail strategy.
• Include analysis of the current market situation and the competitive strategy.

Be sure to cite at least three credible outside sources and apply the concepts presented in the textbook regarding pricing and retail strategies.