Our focus this week on information and memory can get lost in this real-time, digital, and mobile world we are living in. How does research happen in 2019?  This research/opinion piece by McKinsey is

Our focus this week on information and memory can get lost in this real-time, digital, and mobile world we are living in. How does research happen in 2019? 

This research/opinion piece by McKinsey is an awesome tool to get a consumer behavior class thinking about our chapters this week.

Please read the pdf (attached) and share your thoughts on these two questions;

How has information search changed over the past few years, and what will it look like in 2020? 

How does how we search impact the memorability of products and services?