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QUESTION

Out of the three distribution strategies discussed in class, namely, intensive, selective and exclusive, discuss the most appropriate distribution...

Out of the three distribution strategies discussed in class, namely, intensive, selective and exclusive, discuss the most appropriate distribution strategy for the following products. Provide justification for your choice in each case.

(a)Weet-bix (original) breakfast cereal

(b)Australia Zoo, Sunshine Coast

(c)Mercedes, limited edition C-Class sports car

(d)Nikon D5000/18-55mm digital SLR camera with vibration reduction kit

(e)Cadbury Boost Totally Nuts (Halal certified) chocolate bars

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